Hip

Hip is a reusable water bottle brand on a mission to eliminate single-use plastics while celebrating the joy of reducing and reusing. Each bottle features a distinctive form and vibrant, color-blocked designs with engaging textures, making sustainability feel playful, intentional, and personal. Beyond design, Hip gives back—donating profits to Water for People, a global charity providing fresh, clean water to communities in need.

We set out to create a brand identity that reflected this purpose, giving Hip a confident, design-forward presence that felt approachable and inspiring. From the bottles themselves to the packaging and digital experiences, every touchpoint was shaped to reinforce the joy, intention, and impact behind the brand, turning everyday hydration into a meaningful act.