KRinc

Karim Rashid Inc (KRinc) is the New York–based studio of the industrial designer known for luxury goods, furniture, lighting, surface design, brand identity, and packaging. The studio required a cohesive identity to support the full range of its activities — from social media blasts and event appearances to lectures and studio showcases — all while celebrating Rashid’s vibrant use of color and distinct iconography.

The project involved redesigning print collateral, establishing adaptable templates for digital communications, and cataloguing patterns used across print, interiors, and products. This system made day-to-day operations more efficient for studio staff while creating a consistent, flexible, and visually dynamic identity that tied together the studio’s work, online presence, and public-facing materials.