Sustain Natural

Sustain Natural is a sexual wellness brand committed to creating eco-friendly, sustainable, and body-safe products—from lubricants and green-minded condoms to intimate body care. While the brand championed empowerment and planet-focused care, its identity didn’t fully reflect the confidence, clarity, or progressiveness at its core.

We set out to give Sustain an identity that made people—especially women—feel proud to take control of their sexual health, free from stigma or hesitation helping to eliminate the gender taboos that often surround sexual wellness. The new brand and packaging system balanced softness, boldness, and openness, redefining how sexual wellness could look and feel. Beyond revitalizing the core line, we extended the identity across new products, ensuring the portfolio expressed Sustain’s belief in agency, sustainability, and unapologetic self-care with just enough attitude to feel empowering.