Go Anywhere.
Get Anything.

Uber is reimagining the way people move, from point A to everywhere in between. As the company expanded beyond delivery into a full mobility platform, the brand needed an evolution that reflected its ambition: a renewed sense of direction to inspire go-getters to Go Anywhere, Get Anything.

We started with three simple icons—a circle, line, and square—that set a world of possibilities in motion. By connecting these shapes in bold, energetic, yet radically straightforward ways, we unified a collection of disparate apps into a cohesive brand on a mission. The refreshed identity provides clarity, flexibility, and energy across every touchpoint, helping Uber move people, ideas, and possibilities forward.