Anestasia Vodka

One of my first projects working at Karim Rashid Inc, I was asked to design brand collateral for Anestasia Vodka. The Industrial Design team had already designed the unique, faceted bottle shape and the branding department had already designed a logo so the project became to extend the logo into an identity system. The bottle’s facets and shape became an inspiration for the pattern used in the brand collateral.


CLIENT

Anestasia Vodka

PROJECT TYPE

Branding / Logo Design

CLIENT INFORMATION

Anestasia Vodka is a vodka distilled in the United States. In 2007, co-founder Yuliya Mamontova started the project and hired Karim Rashid to design the packaging. The product is produced in Bend, Oregon. Yuliya Mamontova incorporated Numbrands, Inc. in 2008 in order to introduce the new brand launching Anestasia Vodka in July 2013 in Las Vegas with Southern Wine & Spirits.

 
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