Dentiste, a premium oral care brand from Korea, approached Karim Rashid Inc interested in us designing a limited edition set of their products for travel use. We designed a variety of concepts and landed on two: the Ikon collection, featuring Karim Rashid’s brand iconography as the primary visual direction as well as the Kiss collection which drew inspiration from Dentiste’s core beliefs of waking up with a fresh morning kiss and products being made from fresh natural ingredients. Each direction included a designed travel case to enclose the tubes.