Hugo Boss

The Hugo Boss brand participates in the Vendée Globe, a single-handed, solo, non-stop round the world yacht race which takes place every four years. We were approached with the opportunity to design the key visual and pattern that would exemplify Hugo Boss’s new sustainable carbon fiber technology boat debuting in the 2020 Vendée Globe. The design took direct inspiration from carbon fiber material abstracting its weaves and turns into a visually sensual pattern.