Krinc
As Lead graphic designer, I was tasked with the responsibility of designing and redesigning a variety of tools and materials that the team at Karim Rashid Inc would use and require day-to-day in the studio as well as establish the studio’s use of color and iconography through its brand collateral. This included redesigning business cards and print materials, designing and establishing passable templates for event e-blasting and social media, as well as archiving and cataloging patterns for use by all departments. This was all in an effort to tie the studio’s work, website, and social media all into a cohesive identity.
CLIENT
Karim Rashid Inc.
PROJECT TYPE
Branding
CLIENT INFORMATION
Karim Rashid is an Egyptian-born and Canadian-raised industrial designer. His designs include luxury goods, furniture, lighting, surface design, brand identity and packaging. Time magazine has described him as the "most famous industrial designer in all the Americas" and the "Prince of Plastic". He is based in New York City, as well as Belgrade, Miami and Mexico.
