Sustain Natural

Sustain Natural is a sexual wellness brand producing sustainable condoms and lubricants. They approached Karim Rashid with and identity issue. Their issue was that their current identity and products didn’t reflect their core beliefs. They wanted their products to inspire people to take control of their sexual health, to de-stigmatize women who purchase condoms. To empower those who take their sexual health seriously. We redesigned the logo, current product assortment, as well as extend the new identity onto their new products such as massage oils, body wash, and wipes to reflect these beliefs.